Getting Maximum Exposure When Selling Your Prescott Home

Often wonder why some houses can have several showings during its first week on the market, and similar ones seem to be left with no attention?  In my experience, it really comes down to pricing, location, ability to professionally market the home and seller/buyer readiness.   We have buyers that are ready to be a homeowner in our wonderful city.  I currently have 100’s of potential buyers I am regularly in touch with!  Here are some quick tips to get people in the door of your home and make sure you receive that purchase contract offer as soon as possible.

Use a Professional Agent. Get a top-quality, state-of-the-art real estate agent. Sounds obvious, but the better qualified and the more experienced your agent is the more likely your home will be put in front of buyers who are ready and able to buy your home now!


Offer Incentives. Sometimes negotiating a few extra perks to buyers will lure them even more. A closing-cost help, for example, would motivate the buyers to speed up the decision to buy your house.  Sometimes offering a home warranty is attractive to buyers as well.

Play the Role of a Buyer. Take a look at your home in the eye of a potential customer. Is there anything you see that makes you think “This is great, but it looks like they’re still working on that...”? Ask your friends or neighbors to do the same.  Or invite your experienced, local real estate professional over to have a look at your home.

Marketing.  There’s one sure-fire tip to get your house quickly noticed, and that’s blitzing out a heavy advertising campaign to get your home in front of the most buyers possible!  Quick selling houses are often the result of excellent marketing skills.

The longer a home sits on the market the more buyers wonder what’s wrong with it.  I hear it often “120 days on the market, what do you think is wrong with it Joe!?”  Some people will tell you that when a home sells quickly the home was undervalued, or you just had really good luck. However, preparation by both agent and seller, understanding the current market, using present day marketing, and setting the right expectations, plus maybe a pinch of luck are the things needed to ensure the utmost exposure of your home and a quick sale.

Joe Karcie - RE/MAX Mountain Properties

731 W Gurley Street

Prescott, AZ 86305

(928) 776-7701

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